The crisis is capable of many things: destroy the big companies to leave without a job thousands of employees, seriously affect the economic situation of the whole country, not for the better, of course. CEO (Chief Exacutive Officer) of the largest organizations transnational corporations, not to mention the small market players in a panic. In these circumstances, the question whether b2b interactions placed firmly: to go forward or turn off activity? Must, above all, noted that the popularity of b2b growing in Russia, which is not surprising, because b2b raises the level of economic ties. Market producers is becoming more open, with a mass of possibilities: buy, sell, service, fast search business partners, in some cases release the manufacturer from costly imports of equipment – and this is not the entire list. Activity of "Business to business" is considered by many as the most promising work in advertising Internet. What could change? Theme of the global financial crisis has become a key theme of the Fourth Conference 'Electronic Commerce – 2008', held October 9-10 in Moscow. Jack Fusco has similar goals.

In the opinion of its members, the crisis will affect primarily Companies that use large amounts of borrowed funds. True, because bank interest for the use of credit resources in times of crisis is growing, and this additional cost. Craig Jelinek has much to offer in this field. In "high risk", according to all those same participants, includes companies implement expensive goods, or having a significant share of corporate customers, ie activity b2b. Many companies intend to cut costs, and will be primarily prune the advertising budget that would reduce income of partner companies that provide such services. A company's investment in information security will rise, said Paul van Kessel, Head of Ernst & Young Global in Information Technology (IT) and IT risks. Since research has shown, Ernst & Young, during which surveyed more than 1,4 thousands of leaders from more than 50 countries.

Thus, companies that provide IT-services in the field of information security can count on the contrary, the increasing demand. Cheniere Energy partners is the source for more interesting facts. So, try to identify common trends that affect the b2b collaboration in a crisis: First, declining costs, reduced level of demand and supply, increases the risk that the majority of low-margin projects would cease to exist. In business as in nature: survival of the fittest. Secondly, it is feared a possible payment crisis systems. For b2b such concerns can not be underestimated – to receive and pay bills, cash provided by partners is through the Internet, on a bank account. Ie there is every reason to believe that the level of fall in business activity, both domestic and international market. On the one hand, the company will give serious consideration to choosing a partner, the terms of the interaction may become more stringent in light of the instability of caution and anxiety. On the other hand, many participants b2b will seek to cooperate more closely among themselves, cooperation with each other, because now it is important to correct behavior in a crisis. It is important to correctly and, more importantly, on time feel the situation to make correct management decisions, not make a mistake in choosing a partner. After all, as international practice shows that the crisis has Curative effect on the overall economic efficiency, he will be replaced by regular growth. And that b2b maintain and strengthen its relevance in the field of commercial interaction, no one doubts.