The growth must occur although international the economic crisis. The periodical still affirms that the segments of the commerce that have greaters profits with the natalinas parties are of confections, eletroeletrnicos, footwear and supermarkets. “Chavez” addresses the importance of the matter here. Much other sectors had even so been wronged in the Christmas of 2008, in the city of the Christmas, for the advent of the economic crisis that tries to be contained with some measures for the government. We notice, by means of an interview semistructuralized concerning the natalinas parties applied some natalenses citizens, who the vision on the meaning of the Christmas in the city of the Christmas, is being reconfigured. Concerning the interview, Rampazzo (2002, P. 110), affirms that the interview is a meeting enters two people the end that one of them gets information regarding definitive subject, by means of a conversation of professional nature.

It is treated, therefore, of a effected conversation, face the face, in methodical way; it provides the necessary information verbally. The interview is important in some fields of the knowledge: in social sciences, psychology, the psicopedagogia, the journalism, the marketing research etc. The professor Francisco de Assis Gomes, 48 years, resident in Christmas, says: The social behavior at this time favors so that it feels me stimulated to consume more. Since the vision politics of the mayors and governors who mobilize and decorate the city with the representative elements of the Christmas and the natalina gratuity that is paid in this period and me of a little more than the money to spend. Therefore, we believe that the symbolism of the festejos of Christmas in the city of the Christmas is suffering alterations. We perceive that all infrastructure mounted in the city and the quality of the commerce established during this period contributes so that it is friction as a symbolic city of the Christmas and that she is modified by the stimulaton of the sales that also is idealized by the media.