Search engine optimization (SEO) budgets increase when marketing executives gain the knowledge of how SEO can benefit marketing and advertising campaigns. Search engine optimization (SEO) budgets increase when marketing executives gain the knowledge of how SEO can benefit marketing and advertising campaigns. The eMarketer reports that are expected to SEO budget allocations to rise in the coming years compared to other search marketing strategies. With the decline in the economy, customer acquisition is becoming more vital. As the focus on increased customer acquisition, SEO is a vital part of the total marketing strategy. As SEO provides a long-term strategy for increased consumer presence, this has added value compared to paid search marketing.

"Search Marketing Trends: back to basics" SEO reports that growth will grow from 17.7% to 20.3% while Paid search will decrease from 15.9% in 2009 to 11.3% in 2013. Looking for information, consumers are finding more value in organic search results than pay per click (PPC) advertising. The value placed by consumers in organic search results takes more clicks, these results do SEO and a valued part of the marketing plan. Market Growth Combination of SEO SEO and PPC marketing efforts can cause rankings search engine results higher. The paid search engine gets more immediate results, but to see results of search engine advertising is to be consistent.

The SEO marketing results occur over a longer time frame, but cause organic search results more valued by consumers. In order to have more information and knowledge of their results, the Web analytics is necessary. Having the strong reaction in terms of SEO and PPC marketing efforts allow you to measure it is successful campaign. More traffic is only positive if the search ad costs in relation to the conversion does not reduce your bottom line. The SEO a bit like a good public relations strategy, this helps to bring the top of mind awareness of your site. The SEO's get in the door, then you can complete the deal.