It has insights into the world of the press (RBS) who knows the procedure by editors, with his press work easier. Not everyone has a chance at a glance behind the scenes of an editorial. The text gives a few insights into the workings of editors. When it comes to understand the actions of others, his “moccasins” are often called, where you should go some moons long. Who wants to make successful PR work in the automation industry, would do well to bear the “moccasins” an editor some time. But not everyone is granted this possibility.

Therefore here a virtual moccasins stroll. Everyone has ever heard of target group-oriented writing. As quickly, press work, one thinks of the reader. But give a text to read, this must first find its way into a journal about the editor. The better you know whose approach and writing and distribution it is, the higher the chances of a release. More useful tips for the proper handling of journalists You can find under: editors verstehen.automationline.de